Analyse
Understand your business, audience, existing relationships, challenges and opportunities.
Build the community your fashion brand deserves.
We help fashion businesses create loyal, connected communities leading to stable revenue, sustainable growth, and stronger social impact.
About Us
Community as a resilient way to grow.
Community Building Agency was created for fashion and creative businesses navigating an uncertain commercial environment. As visibility becomes harder to gain and sustain, customer retention becomes more challenging, and paid reach less predictable, community offers a more resilient way to grow. We help brands build community as a strategic growth system that strengthens loyalty, deepens customer relationships, sharpens positioning, supports long-term sales and creates social, emotional, cultural and commercial value.
Introduction to Community Building Agency
Who We Help
From emerging businesses to established organisations, across fashion and the wider creative industries.
What We Do
We design Community Ecosystems for fashion and creative businesses.
Strategic framework
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Defines community purpose, shared identity, values and intended audience.
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Designs participation, touchpoints, rituals and member experiences.
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Creates pathways through which relevant people discover and enter the community.
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Supports continued participation, recognition and return over time.
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Considers how value is created, exchanged and contributed across the community.
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Creates opportunities for relationships and exchange between members.
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Identifies indicators and metrics for tracking community development.
We use this framework to develop community strategies tailored to each client’s goals, challenges and opportunities.
How It Works
How we build your community.
Define
Establish your community’s purpose, identity, target members and intended value.
Design
Develop strategies for experiences, engagement, connections, loyalty and value creation.
Attract
Plan content, events, partnerships and initiatives to attract and welcome members.
Retain
Encourage ongoing participation, meaningful connections and continued member value.
Measure & Refine
Track development, evaluate member and business value, and guide improvements.
Why Community?
A living ecosystem beyond one-off campaigns.
You cultivate a living ecosystem that sustains your brand through changing trends, algorithms, economic conditions and wider shifts in the world.
✓ Higher customer retention
✓ Increased customer lifetime value
✓ Stronger brand loyalty and advocacy
✓ Organic growth through word-of-mouth
✓ Greater long-term business resilience
Founder
Meet the founder.
Community Building Agency was founded by Lika Kurbanovaite, an experience-led strategist with a background across tourism and events management, luxury hospitality, experiential marketing, fashion entrepreneurship and creative production.
Her experience includes contributing to large-scale event projects in major Lithuanian venues, including productions involving high-profile artists and audiences of thousands, alongside client-facing work in premium hospitality, fashion and brand experience contexts. This background brings a practical understanding of audience engagement, event operations, premium client service and experience-led brand touchpoints that encourage participation, loyalty and repeat interaction.
Trusted By
Next Step
Ready to grow a loyal, connected community around your brand?
Book your strategy session to explore what community could look like for your fashion business.